WORK HISTORY
Product Design and Research
VMware
VMware is a global leader in hybrid cloud products and services with a market share of 60 Billion+ USD.
- Drive strategic product design & research activities for VMware’s flagship cloud products and services (VMware Cloud on AWS) with a goal to bring together essential VMware’s offerings to the cloud space.
- Optimising key user flows like migration, onboarding, discovery, subscription/payments, console experience, to help drive SaaS platform grown/maturity. Within the last year the platform/service consumption grew over 250% in revenue.
- Grow India/Eurasia design team, guide young designers on the craft leadership track.
Interaction Design Student Advisor
Copenhagen Institute of Interaction Design (CIID)
The Interaction Design program at CIID is a Master’s level education program, co-created by an international group of students, faculty and design professionals.
- Mentoring and advising students for CIID’s flagship Interaction Design Program and thesis projects.
Lead Experience Designer and Researcher
Eros Now
Streaming entertainment service, serving 70M+ users in over 100 countries.
- One of the initial designers at the company. Helped design, validate and build the initial wave of streaming products on web, apps on iOS, Android, Apple TV, FireTV, Roku and other major platforms from ground up.
- Measured and optimised key user flows like onboarding, payments, improving engagement and retention. Helped reach 8M+ paying subscribers within 3 years.
- Featured as the best of Apple TV – Entertainment app for 2016/17 by Apple, 4.5/5 ratings on iOS App Store.
Interaction Designer and Researcher
Barclays
Future banking product concepts and services for EU teenagers
- Conducted qualitative user research on the value systems and behaviours of teenagers in Denmark.
- Designed concepts and prototypes for future banking products and services.
Interaction Designer and Researcher
IKEA and Space 10
Home automation and sustainable living products for in-door environments in Scandinavia
- Designed and prototyped modular devices for a future product line of IKEA’s sustainable living solutions.
- Contributed to setup IKEA’s Innovation lab The Future of Fresh Living
- Device “Vayu” was featured in the IKEA’s key highlights for 2016 and other leading design publications.
Senior Human Factors Specialist
Human Factors International
Lead usability testing and detailed design efforts for 10+ applications for one of the largest bank in Africa
- Design and research for desktop, web, mobile and ATM applications
- Optimise channel touch points between bank’s staff and customers
- Stakeholder/client management, planning, budgeting, recruitment, training
UX Designer and Sr. System Engineer
Infosys LTD
Enterprise design and engineering projects for clients like Maersk Line, Adidas, Bank of America.
- Worked for the product and platform division spanning industry verticals banking, health care and transportation.
- Initially started as a developer for mainframe technologies, gradually transitioned into designer’s role.
Design/Research Consultant
Open Source and Freelance Collaborations
Contributed to design and engineering projects with organisations like One Laptop Per Child, Adidas, Government of India, Motorola, Municipality of Copenhagen, India Foundation, Wikipedia, Foss.in, Drupal and WordPress.
EDUCATION
Master of Interaction Design
Copenhagen Institute of Interaction Design
The Interaction Design program is co-created by an international group of students, faculty and design professionals. Focus is to craft meaningful interactions using design and technology.
Certified Usability Analyst
Human Factors International
Part of a corporate user experience immersion and training program, studied cognitive science, usability fundamentals, cross cultural behaviours and user experience design.
Certified User Experience Engineer
Infosys User Experience Academy
Part of a corporate in-house design talent development program, studied user experience design and engineering, contributed to enterprise level design projects spanning industry verticals like health care, ecommerce and transportation.
Bachelor of Technology, Computer Science
Engineering College Bikaner
Studied Computer science and engineering, was the founding member of Linux Users Group Bikaner. Initiated the One Laptop Per Child project in Northern India.
EXHIBITED WORK
VMworld Europe
Barcelona, Spain
Ars Electronica
Linz, Austria
Fresh Living Lab – Space 10
Copenhagen, Denmark
Maker Faire Rome
University of Rome, Italy
Trailer Park IO
Copenhagen, Denmark
User Centricity Road Show
Johannesburg, South Africa
Tech Kriti
Indian Institute of Technology Kanpur, India
Sakshama
Engineering College Bikaner, India
Press
Vāyu
FastCoDesign, Space 10 Journel. IKEA. Booooooom, Dwell, Dezeen
Future Self Mirror
IEEE, PSFK, Atmel Corp, Design Works
The Selfie Plant
Business Insider, Arduino Blog, Creators Project, Atmel Makers
Shifting Base
Mumbai Mirror
Wikipedia Localisation – Mysore Chapter
Deccan Harald
One Laptop Per Child – Rajasthan Chapter
Laptop.org, India Foundation