2018 – Present

Product Design and Research


VMware is a global leader in hybrid cloud products and services with a market share of 60 Billion+ USD.

  • Drive strategic product design & research activities for VMware’s flagship cloud products and services (VMware Cloud on AWS) with a goal to bring together essential VMware’s offerings to the cloud space.
  • Optimising key user flows like migration, onboarding, discovery, subscription/payments, console experience, to help drive SaaS platform grown/maturity. Within the last year the platform/service consumption grew over 250% in revenue.
  • Grow India/Eurasia design team, guide young designers on the craft leadership track.

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2017 – Present

Interaction Design Student Advisor

Copenhagen Institute of Interaction Design (CIID)

The Interaction Design program at CIID is a Master’s level education program, co-created by an international group of students, faculty and design professionals.

  • Mentoring and advising students for CIID’s flagship Interaction Design Program and thesis projects.

View Program Details

2016 – 2018

Lead Experience Designer and Researcher

Eros Now

Streaming entertainment service, serving 70M+ users in over 100 countries.

  • One of the initial designers at the company. Helped design, validate and build the initial wave of streaming products on web, apps on iOS, Android, Apple TV, FireTV, Roku and other major platforms from ground up.
  • Measured and optimised key user flows like onboarding, payments, improving engagement and retention. Helped reach 8M+ paying subscribers within 3 years.
  • Featured as the best of Apple TV – Entertainment app for 2016/17 by Apple,  4.5/5 ratings on iOS App Store.

View Case study

Oct 2015

Interaction Designer and Researcher


Future banking product concepts and services for EU teenagers

  • Conducted qualitative user research on the value systems and behaviours of teenagers in Denmark.
  • Designed concepts and prototypes for future banking products and services.

Sep 2015

Interaction Designer and Researcher

IKEA and Space 10

Home automation and sustainable living products for in-door environments in Scandinavia

  • Designed and prototyped modular devices for a future product line of IKEA’s sustainable living solutions.
  • Contributed to setup IKEA’s Innovation lab The Future of Fresh Living
  • Device “Vayu” was featured in the IKEA’s key highlights for 2016 and other leading design publications.

View Case study

2013 – Dec 2014

Senior Human Factors Specialist

Human Factors International

Lead usability testing and detailed design efforts for 10+ applications for one of the largest bank in Africa

  • Design and research for desktop, web, mobile and ATM applications
  • Optimise channel touch points between bank’s staff and customers
  • Stakeholder/client management, planning, budgeting, recruitment, training

View Case study

2010 – 2013

UX Designer and Sr. System Engineer

Infosys LTD

Enterprise design and engineering projects for clients like Maersk Line, Adidas, Bank of America.

  • Worked for the product and platform division spanning industry verticals banking, health care and transportation.
  • Initially started as a developer for mainframe technologies, gradually transitioned into designer’s role.
2008 – Present

Design/Research Consultant

Open Source and Freelance Collaborations

Contributed to design and engineering projects with organisations like One Laptop Per Child, Adidas, Government of India, Motorola, Municipality of Copenhagen, India Foundation, Wikipedia,, Drupal and WordPress.



Master of Interaction Design

Copenhagen Institute of Interaction Design

The Interaction Design program is co-created by an international group of students, faculty and design professionals. Focus is to craft meaningful interactions using design and technology.


Certified Usability Analyst

Human Factors International

Part of a corporate user experience immersion and training program, studied cognitive science, usability fundamentals, cross cultural behaviours and user experience design.


Certified User Experience Engineer

Infosys User Experience Academy

Part of a corporate in-house design talent development program, studied user experience design and engineering, contributed to enterprise level design projects spanning industry verticals like health care, ecommerce and transportation.  

2006 – 2010

Bachelor of Technology, Computer Science

Engineering College Bikaner

Studied Computer science and engineering, was the founding member of Linux Users Group Bikaner. Initiated the One Laptop Per Child project in Northern India.


Nov 2019

VMworld Europe

Barcelona, Spain

Sep 2016

Ars Electronica

Linz, Austria

Nov 2015

Fresh Living Lab – Space 10

Copenhagen, Denmark

Oct 2015

Maker Faire Rome

University of Rome, Italy

August 2015

Trailer Park IO

Copenhagen, Denmark

Sept 2014

User Centricity Road Show

Johannesburg, South Africa

2009, 2007

Tech Kriti

Indian Institute of Technology Kanpur, India

2009, 2007


Engineering College Bikaner, India


Nov 2015


FastCoDesign, Space 10 Journel. IKEA. Booooooom, Dwell, Dezeen

Oct 2015

Future Self Mirror

IEEE, PSFK, Atmel Corp, Design Works

June 2015

The Selfie Plant

Business Insider, Arduino Blog, Creators Project, Atmel Makers

Feb 2014

Shifting Base

Mumbai Mirror

Feb 2011

Wikipedia Localisation – Mysore Chapter

Deccan Harald

May 2010

One Laptop Per Child – Rajasthan Chapter, India Foundation

My LinkedIn Profile